amsterdam, nl
2025
About company
Sphinx is a leading investment firm committed to empowering advisors and clients alike with world-class service. The identity and website were redesigned to better align with business objectives.
The logo represents a combination of a dollar sign and fragments of the mythical creature sphinx: the tail of a lion and the wing of an eagle. Active and bold colors give the letter ‘S’ a slight volume and expressiveness.
The humanistic open sans lettering with contrasting strokes references classic design while maintaining modern features and character.
The formatted documents demonstrate a classic approach to layout while appearing modern and fresh due to accents and subtle details.
The illustrations in the style of book engravings convincingly convey a classic approach to business, while images of supporting colonnades or a merchant complement the overall image.
Simple and clear line icons demonstrate the company’s services and products.
The new website has become simpler, more confident, and better at conveying complex information. Visitors can easily find the necessary section, and the information on the page is now structured and accessible.
The visual aspect is complemented by distinctive images with symbolism and allegories.
2025