@steblina
@steblina
Senior graphic designer with 22+ years building identity and wayfinding systems for major institutions: global brands, airports and cities. I turn complexity into clarity, and I design across the full system.
01
Brand System Design & Management. Scalable identity frameworks, design systems, brand governance.
01
Brand System Design & Management. Scalable identity frameworks, design systems, brand governance.
02
Wayfinding & environmental graphics. Transportation hubs, urban navigation, multi-building campuses.
02
Wayfinding & environmental graphics. Transportation hubs, urban navigation, multi-building campuses.
03
Team Leadership. Led 10+ designer teams, established design codes, optimized delivery workflows.
03
Team Leadership. Led 10+ designer teams, established design codes, optimized delivery workflows.
My lectures
My lectures
Brutalism layout
Script
2026
Grid generator in brutalist style with various settings, ability to add custom decorative symbols, change grid frequency and information.
Brutalism layout
Script
2026
Grid generator in brutalist style with various settings, ability to add custom decorative symbols, change grid frequency and information.
Shifting words
Identity
2026
Words flow, and so do letters. Along with them, things and objects. The experimental project reveals what words spoken from our mouths truly look like. Optically refracted, the letters never repeat in shape while preserving their meaning.
Shifting words
Identity
2026
Words flow, and so do letters. Along with them, things and objects. The experimental project reveals what words spoken from our mouths truly look like. Optically refracted, the letters never repeat in shape while preserving their meaning.
Floaters
Web
2026
Floaters
Web
2026
Sphinx
Web
2026
Sphinx Consultants LLC is a debt buyer that purchases consumer debt portfolios (performing and non-performing) from banks, retailers, and other creditors, then works directly with consumers to resolve them.
Sphinx
Web
2026
Sphinx Consultants LLC is a debt buyer that purchases consumer debt portfolios (performing and non-performing) from banks, retailers, and other creditors, then works directly with consumers to resolve them.
EuropaEats
Identity
2026
EuropaEats
Identity
2026
EuropaEats
App
2026
EuropaEats
App
2026
ZIMA magazine
Layout design
2024–2025
Grid generator in brutalist style with various settings, ability to add custom decorative symbols, change grid frequency and information.
ZIMA magazine
Layout design
2024–2025
Grid generator in brutalist style with various settings, ability to add custom decorative symbols, change grid frequency and information.
Kedr courses
Identity
2025
Kedr courses
Identity
2025
Sphinx
Identity
2024
Sphinx
Identity
2024
Amsterdam metrokaart
Infographics
2024
The network is used by approximately 54 million people annually. For convenience of use, a clear and straightforward map (v 1.0) has been designed.
Amsterdam metrokaart
Infographics
2024
The network is used by approximately 54 million people annually. For convenience of use, a clear and straightforward map (v 1.0) has been designed.
Truvity
Identity
2023
Truvity
Identity
2023
Dominion
Web
2023
Dominion
Web
2023
Dominion
Identity
2023
Dominion
Identity
2023
Streetface
Typeface
2023
Streetface
Typeface
2023
Canistra
Identity
2023
Streetwear brand producing t-shirts for a youth audience, built around a single brutalist identity mark.
Canistra
Identity
2023
Streetwear brand producing t-shirts for a youth audience, built around a single brutalist identity mark.
Ahrefs things
Branding
2023
Ahrefs things
Branding
2023
Oosterpark map
Inforgraphics
2023
The newly enhanced map quickly acquaints viewers with key park landmarks, services, nature, and sculptures.
Oosterpark map
Inforgraphics
2023
The newly enhanced map quickly acquaints viewers with key park landmarks, services, nature, and sculptures.
Ahrefs SEO book for beginners
Layout design
2023
Ahrefs SEO book for beginners
Layout design
2023
Atomic
Identity
2023
Atomic
Identity
2023
Stroom
Identity
2023
Stroom
Identity
2023
Odessa parking meter signage
Infographics
2023
Odessa parking meter signage
Infographics
2023
Doventures
Identity
2022
Doventures
Identity
2022
Maximin
Identity
2022
Maximin
Identity
2022
Odessa city bin
Graphic design
2021
Graphic system for the city's first underground waste collection project — signage and iconography designed for street-level bins covering multiple waste categories.
Odessa city bin
Graphic design
2021
Graphic system for the city's first underground waste collection project — signage and iconography designed for street-level bins covering multiple waste categories.
Buro Nahodok
Identity
2021
Buro Nahodok
Identity
2021
MTS Stroki digital library
Digital
2021
MTS Stroki digital library
Digital
2021
Kazakhstan Petrochemical Industries
Identity&Wayfinding
2021
Kazakhstan Petrochemical Industries
Identity&Wayfinding
2021
Aksis platform
Identity
2021
Aksis platform
Identity
2021
Digital Productivity Technologies
Identity
2021
Digital Productivity Technologies
Identity
2021
Vnukovo airport
Wayfinding
2021
Terminal A at Vnukovo Airport is a large-scale facility handling thousands of passengers daily and millions annually. That scale demanded fast, intuitive navigation, which drove the development of a new wayfinding system.
Vnukovo airport
Wayfinding
2021
Terminal A at Vnukovo Airport is a large-scale facility handling thousands of passengers daily and millions annually. That scale demanded fast, intuitive navigation, which drove the development of a new wayfinding system.
TalentCode
Identity
2021
TalentCode
Identity
2021
Brinex
Identity
2021
Brinex
Identity
2021
Volgorechensk Fishery black caviar
Package
2020
Volgorechensk Fishery black caviar
Package
2020
Bitcoin Suisse AG
Presentation
2020
Bitcoin Suisse AG
Presentation
2020
TransDorTeh
Identity
2020
TransDorTeh
Identity
2020
Metro screens
Interface
2020
Metro screens
Interface
2020
Duwi
Identity
2020
Duwi
Identity
2020
Legacy residential complex
Identity
2020
Legacy residential complex
Identity
2020
REV
Identity
2019
REV
Identity
2019
SKB Kvant Metro
Interface
2019
SKB Kvant Metro
Interface
2019
Toshkent
Identity
2019
Toshkent is a city where cultures meet, shaped by its position at the crossroads of historic trade routes and open ties to the world. Sunny, green, and hospitable, it was for this city that a new identity was created.
Toshkent
Identity
2019
Toshkent is a city where cultures meet, shaped by its position at the crossroads of historic trade routes and open ties to the world. Sunny, green, and hospitable, it was for this city that a new identity was created.
Kiev Opera
Identity
2018
Kiev Opera
Identity
2018
Sokolsky
Identity
2018
Sokolsky
Identity
2018
Luzhniki Stadium
Wayfinding
2017
A convenient, user-friendly navigation system was designed for the stadium's main arena.
Luzhniki Stadium
Wayfinding
2017
A convenient, user-friendly navigation system was designed for the stadium's main arena.
Luzhniki Olympic Complex
Wayfinding
2017
Luzhniki Olympic Complex
Wayfinding
2017
Zaryadye park
Wayfinding
2017
Zaryadye Park blends flora, architecture, archaeology, concerts, labs, and VR pavilions. I designed a navigation system that fits the park's environment and helps visitors find their way through it.
Zaryadye park
Wayfinding
2017
Zaryadye Park blends flora, architecture, archaeology, concerts, labs, and VR pavilions. I designed a navigation system that fits the park's environment and helps visitors find their way through it.
InveStore
Identity
2017
InveStore
Identity
2017
Odessa tram
Infographics
2017
Odessa tram
Infographics
2017
FC Krasnodar stadium match and season tickets
Infographics
2016
FC Krasnodar stadium match and season tickets
Infographics
2016
Odessa utilities signs
Infographics
2016
Odessa utilities signs
Infographics
2016
Higher School of Economics printed materials
Layout design
2015
Higher School of Economics printed materials
Layout design
2015
@steblina
@steblina