amsterdam, nl
amsterdam, nl
2025
2025
WAYFINDING
TRANSPORTATION
DIRECTORIES
AIRPORTS
SIGNAGE
SIGNAGE
SIGNAGE
BUS TERMINALS
BUS TERMINALS
BUS TERMINALS
AUTOMATION
AUTOMATION
AUTOMATION
DOCKS
DOCKS
DOCKS
GUIDELINES & MANUALS
GUIDELINES & MANUALS
GUIDELINES & MANUALS
RAILWAYS
RAILWAYS
RAILWAYS
MAPS AND SCHEMES
MAPS AND SCHEMES
MAPS AND SCHEMES
WAYFINDING
TRANSPORTATION
DIRECTORIES
AIRPORTS
SIGNAGE
BUS TERMINALS
AUTOMATION
DOCKS
GUIDELINES & MANUALS
RAILWAYS
MAPS AND SCHEMES
Experienced wayfinding design firm with an extensive portfolio that includes airport navigation projects, train stations, tram and metro maps, as well as city and park maps. The studio specializes in creating wayfinding systems for hospitals, offices, stadiums, factories, and production facilities. For project inquiries, simply send an email to sergey@steblina.com.
Experienced wayfinding design firm with an extensive portfolio that includes airport navigation projects, train stations, tram and metro maps, as well as city and park maps. The studio specializes in creating wayfinding systems for hospitals, offices, stadiums, factories, and production facilities. For project inquiries, simply send an email to sergey@steblina.com.
How it works
01
Wayfinding is a system that helps people navigate and orient themselves in a physical space. It involves a combination of visual, auditory, and tactile cues to guide people from one location to another.
How it works
01
Wayfinding is a system that helps people navigate and orient themselves in a physical space. It involves a combination of visual, auditory, and tactile cues to guide people from one location to another.
How it works
01
Wayfinding is a system that helps people navigate and orient themselves in a physical space. It involves a combination of visual, auditory, and tactile cues to guide people from one location to another.
Wayfinding
System
Consistency
Signage family
Media group
02
Dozens of media are combined into a single family with its own graphic language, principles, and system. This ensures the media can be maintained over a long period while keeping the information up to date.
Media group
02
Dozens of media are combined into a single family with its own graphic language, principles, and system. This ensures the media can be maintained over a long period while keeping the information up to date.
Media group
02
Dozens of media are combined into a single family with its own graphic language, principles, and system. This ensures the media can be maintained over a long period while keeping the information up to date.
Signage
Information
Hierarchy
Index
Signage
03
Signs provide important directional, informational, and regulatory cues that enable individuals to find their way, stay oriented, and understand the rules of a given environment.
Signage
03
Signs provide important directional, informational, and regulatory cues that enable individuals to find their way, stay oriented, and understand the rules of a given environment.
Signage
03
Signs provide important directional, informational, and regulatory cues that enable individuals to find their way, stay oriented, and understand the rules of a given environment.
Elements
Symbols
Lines
Teleportation
Map
Transit maps
04
Transportation maps are critically important for infrastructure, enabling large numbers of passengers to move around the city without overloading the system. A well-designed map becomes a city’s hallmark.
Transit maps
04
Transportation maps are critically important for infrastructure, enabling large numbers of passengers to move around the city without overloading the system. A well-designed map becomes a city’s hallmark.
Transit maps
04
Transportation maps are critically important for infrastructure, enabling large numbers of passengers to move around the city without overloading the system. A well-designed map becomes a city’s hallmark.
Amsterdam metro map project, 2024
Amsterdam metro map project, 2024
Directory
Lists
Regulatory
Scheme
Directory
05
A centralized tool for providing information about a space and guiding users to their desired destinations. Directories can take various forms, depending on the environment, purpose, and technological integration.
Directory
05
A centralized tool for providing information about a space and guiding users to their desired destinations. Directories can take various forms, depending on the environment, purpose, and technological integration.
Directory
05
A centralized tool for providing information about a space and guiding users to their desired destinations. Directories can take various forms, depending on the environment, purpose, and technological integration.
Amsterdam Oosterpark map project, 2023
Amsterdam Oosterpark map project, 2023
Icons
Images
Font
Symbols
Pictograms
06
Simple, universal graphic symbols used to convey information visually, usually without words. They are also an integral part of wayfinding systems, which are meant to help people navigate environments efficiently and quickly, regardless of the spoken language and literacy.
Pictograms
06
Simple, universal graphic symbols used to convey information visually, usually without words. They are also an integral part of wayfinding systems, which are meant to help people navigate environments efficiently and quickly, regardless of the spoken language and literacy.
Pictograms
06
Simple, universal graphic symbols used to convey information visually, usually without words. They are also an integral part of wayfinding systems, which are meant to help people navigate environments efficiently and quickly, regardless of the spoken language and literacy.
Typeface
07
A clear typeface is imperative in wayfinding because it means that information is communicated swiftly, effectively, and universally. Well chosen typography has a direct influence on how quickly and accurately people understand information, and it’s a keypart of effective wayfinding systems.
Typeface
07
A clear typeface is imperative in wayfinding because it means that information is communicated swiftly, effectively, and universally. Well chosen typography has a direct influence on how quickly and accurately people understand information, and it’s a keypart of effective wayfinding systems.
Typeface
07
A clear typeface is imperative in wayfinding because it means that information is communicated swiftly, effectively, and universally. Well chosen typography has a direct influence on how quickly and accurately people understand information, and it’s a keypart of effective wayfinding systems.
Vnukovo airport wayfinding project, 2021
Vnukovo airport wayfinding project, 2021
Automation
Programming
Code
System
Automation
08
A complex wayfinding project requires automating content management to eliminate errors during media maintenance. Established principles and graphic language are combined by developers into an intuitive web tool.
Automation
08
A complex wayfinding project requires automating content management to eliminate errors during media maintenance. Established principles and graphic language are combined by developers into an intuitive web tool.
Automation
08
A complex wayfinding project requires automating content management to eliminate errors during media maintenance. Established principles and graphic language are combined by developers into an intuitive web tool.
Manufacturing
Industrial design
Material
Production
09
Good industrial design of the carrier ensures not only proper placement of information but also allows for easy maintenance and care.
Production
09
Good industrial design of the carrier ensures not only proper placement of information but also allows for easy maintenance and care.
Production
09
Good industrial design of the carrier ensures not only proper placement of information but also allows for easy maintenance and care.
Manual
10
Carefully prepared manuals and guidelines are essential in wayfinding because they provide a standardized framework for designing, implementing, and maintaining effective navigation systems. They ensure consistency, usability, and efficiency in guiding users through spaces.
Manual
10
Carefully prepared manuals and guidelines are essential in wayfinding because they provide a standardized framework for designing, implementing, and maintaining effective navigation systems. They ensure consistency, usability, and efficiency in guiding users through spaces.
Manual
10
Carefully prepared manuals and guidelines are essential in wayfinding because they provide a standardized framework for designing, implementing, and maintaining effective navigation systems. They ensure consistency, usability, and efficiency in guiding users through spaces.
Steblina studio provides comprehensive support to clients at all stages of the project, assisting with the selection of technology and production methods, and offering design oversight even after project completion. For inquiries, feel free to email sergey@steblina.com.
Steblina studio provides comprehensive support to clients at all stages of the project, assisting with the selection of technology and production methods, and offering design oversight even after project completion. For inquiries, feel free to email sergey@steblina.com.
Steblina studio provides comprehensive support to clients at all stages of the project, assisting with the selection of technology and production methods, and offering design oversight even after project completion. For inquiries, feel free to email sergey@steblina.com.
© Steblina studio, 2025
